The renaissance of ethnic food in the UK
It’s as popular as ever…Through most of 2015 and 2016, more than 79% of persons have visited a restaurant and eaten it….About 81% of persons have ordered it for home delivery or takeaway…and there is a growth of 24% of sales around it. What are we talking about? Why, the popularity of ethnic food in the UK, of course!
The UK has a wide variety of ethnic cuisines mainly due to the immigration into the UK of several hundred ethnic nationalities, partly due to its history as a global nation, and also due to the exciting flavours of various ethnic cuisines.
Global trends in food, such as the renaissance of ethnic food in the UK begin out of the home in restaurants – both eating-in and takeaway – and then move into the home through supermarkets and home cooking.
Also, the street food scene is an important part of the resurgence of ethnic food in the UK. The street food scene is dominated by food trucks, which serve ethnic cuisine that is a blend of two or more cultures. So, for example, Korean food is staging a comeback, due to Korean flavoured pizzas.
Ethnic foods aren’t just served in restaurants, takeaways and trucks. They include ready meals, sauces and snack foods as well. Although the British market for ethnic foods is concentrated on traditional flavours, such as Indian, Chinese, Mexican and Thai, food from other regions is also becoming popular. The latter includes Japanese, Malaysian, African, Caribbean and Latin American cuisine.
However, Chinese food is the most popular among Brits, with almost 78% of Britons having eaten it in the past three months and about 12% having eaten it at least once a week. The second most popular ethnic food is Indian, with 74% of Brits having eaten it in the past three months. About 48% of Brits have eaten Mexican food during that same period, making it the third most popular choice.
What is very good news for this sector is that only a very small minority of British consumers see ethnic food as unhealthy, with most enjoying its unique taste and texture. Increasingly, with more ethnic restaurants opening in the UK on a daily basis, it is only a matter of time before other foods, such as authentic Portuguese, take off in a big way.
What is interesting, is also that many British consumers are cooking ethnic foods at home making use of ready-made cooking pastes. Increasingly, consumers are looking for healthy alternatives, even within the ethnic food market.
What does the future hold for the ethnic food market? Well, it’s simple…this market is slated to continue to grow, at a healthy clip of about 15% year-on-year between 2014 and 2018. So, the next time you’re in the UK, do try one of the many ethnic cuisines available in restaurants, in takeaways, in food trucks, and in supermarkets and enjoy a taste like no other. Here’s to great ethnic food….Indian, Chinese, Mexican, Portuguese… you name it, you eat it…in the UK…
To order authentic, ethnic Portuguese food or for a reservation, do contact the Veri Peri restaurant at Bradford in the UK at 01274721155